Saturday, June 4, 2011

Review: 7 Minute Diet

Jon Benson, creator of the extremely popular (and truly effective) "7 Minute Muscle," has just started pushing a new info product called "The 7 Minute Diet." Figuring this product would have the same value, I decided to check it out.

After all, it came in a recommendation from Joel Marion.

I was disappointed. Very disappointed.

The sales video makes it sound like Jon has "discovered" these extraordinary metabolic "switches" that instantly and effectively burn calories--and by extension fat--simply by adding a few little tricks to your daily diet. When an author says "I've uncovered blah blah blah," the way Joel Marion does with his hormone-based eating plans, you expect you're going to read something remarkable and new.

In the video, Jon reveals one of these switches: Drinking a big glass of ice water right when you get up in the morning. OK, that's not a revelation. Mens Health reported years ago that a glass of cold water revs up your metabolism, and Eben Pagan advocates hydrating first thing in the morning as well.

But, I thought, maybe that's just an example he's using in the video because it's such common knowledge. Well, here's what you get:

First, when you buy the product ($47 US), you immediately get hit with two more upsell videos. That's annoying enough. When the price is pushing $50, hitting a double upsell before delivery is just obnoxious. I'm sure most online shoppers can't be bothered with making multiple purchases in this price range. I can't say for sure what the upsell pricing was, because I skipped both videos.

On finally gaining access, I was supremely disappointed. There are four downloadable files: 7 Minute Diet e-book, a "Cheat Sheet," a "Checklist," and a bonus called "13 Fat-Burning Killers." You also get a special bonus, "5 Foods that Kill Fat."

Sounds like a good package, right? Unfortunately it's not. Not by a long shot. What you really get is an e-book that contains no new information at all. In fact, the 21 "triggers" he describes in the book are all common knowledge. That knowledge is available freely all over the web, and I've seen every one of them mentioned in Mens Health over the past decade (in fact, HERE is a list of 15, all included in some form in Benson's book).

So, if he "discovered" these metabolic switches, he did so by pulling a few magazines off the rack at his local grocery store. No extraordinary research involved whatsoever.

To disguise this garbage as a valuable product, the book is expanded to 76 pages of mostly filler about some observations and case studies, and the science behind why these triggers work on your metabolism. Interesting, but truly not necessary.

The bonuses are even less valuable. The "Cheat Sheet" is exactly the same list condensed to 6 pages. I'm not sure what purpose is served in this. This one list could easily replace the entire content of the rest of the package and be given away for free, since the information you actually need is contained here. The "Checklist" that's included, presumably to track your progress at including these things in your routine, is once again just a list...this time with no information. I'm not sure why this is necessary either. You could take the "Cheat Sheet" and check off the items yourself.

The other included book, "13 Fat-Burning Killers," is another exercise in obvious. It's a list of things that are bad for you, like High-Fructose Corn Syrup and lack of sleep. Big duh! This content is so readily available online, I'm pretty sure the only reason it's packaged this way is because if he put it up on a blog Google would penallize him for content spamming with unoriginal or recycled content.

The surprise bonus, "5 Foods That Kill Fat (and 2 Foods to STOP Eating)" is once again so plain in its content that it really has no purpose being a bonus. This list is comprised of the bleedingly obvious: eat eggs, grass-fed beef, avocados, nuts and berries. Shocker! Oh, and avoid soy and most grains (at least in the quantities most people cram in their gullet). As a matter of fact, this info all goes back at least as far as The Abs Diet, and we know that David Zinkzenko built that program from research previously published in Mens Health. So what's the big "discovery?"

So that's what you get for fifty bucks. You get Vince Delmonte's blog. Seriously, I hate to use the term "ripoff," but there isn't a better way to describe this particular product. There is absolutely nothing about this product that makes it worth buying, and to charge $47 for it is just shameful. It's pure marketing with no value. I do recommend 7 Minute Muscle. But this "diet" is no diet at all. Don't waste your matter which JV partner emails you with personal recommendation.


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